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AdStrike Documentation

AdStrike is a privacy-first marketing attribution and analytics platform. A lightweight JavaScript pixel collects navigation events on your website; AdStrike detects the traffic source (channel, platform, campaign), manages sessions with or without consent, detects conversions and computes their attribution across several models (first touch, last touch, linear, time decay, position based). Results are explored through the dashboard. Conversions can also be reported directly from your backend to make measurement reliable.

Document Contents
How AdStrike works Sites and organizations, consent modes and anonymization, channel taxonomy, attribution models, ad platform integrations
Tracker Pixel installation, automatic events, custom events, identify(), consent, cookies
Conversions API Report conversions from your backend: authentication, contract, response codes, best practices — plus the OpenAPI reference